Lucien Rolland joined the Atlantic Salmon Association in 1979 and was soon appointed a Director. In 1981 he became President and was a leader in the unification process which merged the Atlantic Salmon Association (ASA) and the International Atlantic Salmon Foundation (IASF) into the Atlantic Salmon Federation (ASF) in 1982.

Mr. Rolland then became the first Chairman and Chief Executive Officer of ASF (Canada), and a director of ASF (U.S.) and served in these capacities until 1998. He was also elected as the first Chairman of the ASF Management Board where his persuasive diplomatic skills played a key role in the early years of the new organization.

During his tenure, ASF's profile and involvement in Atlantic salmon conservation grew immeasurably and Mr. Rolland's steady influence helped ASF to expand its programs and funding base.

Lucien Rolland's leadership was a constant source of inspiration. His advice allowed ASF to work effectively toward salmon conservation. He always looked to the future with optimism and believed in the potential for development of a healthy sport fishery.